Opening in December, Quayside will take the total size of the Outlet Centre grow to just under 250,000 sq.ft in size, with up to 11 restaurants and bars making up its F&B portfolio.
Ed’s Easy Diner has taken a new 20-year lease on a 1,948 sq.ft unit, which the group’s managing director Andrew guy says ‘fits right into our expansion programme’.
“We are delighted to be bringing Ed’s Easy Diner to Gloucester Quays as we expand across the UK,” said Guy.
“During 2013 we’re intending to add another 10 restaurants to our line-up along with several milk-shake stands. Gloucester Quays will allow more people than ever to enjoy our classic diner experience.”
Zizzi has a 25-year lease on a nearby 2,948 sq.ft site, with Gondola’s head of acquisitions Marc Ward adding: “This is a very important development with a strong retail and leisure catchment area and we are delighted to have secured a unit here.”
Both Loungers with its 2,325 sq.ft unit for its Portivo Lounge concept and Chimichanga with its 3,656 sq.ft restaurant have also taken 20-year leases.
Chimichanga chief executive Jonathan Kaye said: “We are looking forward to opening in Gloucester. We are confident that our restaurant will prove popular with people of all ages and be a great asset to Gloucester’s social scene.”
The standalone Quayside extension is immediately adjacent to the existing Gloucester Quays Outlet Centre which itself is part of a £400m, 60-acre strategic development project for The Peel Group in the city.
The new signings join Pizza Express and Nandos and who have had presence in the Gloucester Quays since it opened in 2009. The latter has agreed an additional 839 sq.ft extension to its existing unit, increasing its seating capacity by 55 per cent.
Jason Pullen, managing director of Peel Outlets, said: “Gloucester Quays is on the radar of retail and leisure operators thanks to both regional dominance and rising footfall.
“This is a centre which has customer pulling power and the growth in both footfall and the new Quayside extension will further enhance that.”
Glaucester Quays also includes a 96-bedroom Travelodge hotel.
The new restaurant signings mean that Quayside, located next to Gloucester’s historic docks, is 85 per cent pre-let with seven months to go prior to its formal opening. Several of the operators are actually expected to open during the summer.
Last week BigHospitality reported that Prezzo, Chimichanga, Dean’s Diner and Frankie & Benny’s were among the restaurant operators that had secured units alongside each other at a new shopping centre which has just opened in Fareham.