La Tasca completes turnaround following restructure

By Emma Eversham

- Last updated on GMT

Related tags: La tasca, Food, Shopping mall

The La Tasca rebrand is set to roll out across other sites now the company has completed its turnaround
The La Tasca rebrand is set to roll out across other sites now the company has completed its turnaround
Spanish restaurant chain La Tasca has said a turnaround of the business following last year's restructure is complete, with the business back in profit after four years of seeing sales drop. 

Chief executive Simon Wilkinson said a two year 'radical overhaul' of the business, which has included the launch of an 'unbranded' model​ and a focus on improving food hygiene ratings had been 'good news for the business'. 

He said: “Every member of the La Tasca family has contributed to this very quick turnaround of the business. When you look at other companies that have had a radical turnaround within the casual dining market the norm for traction is around three years so to achieve this in just over two years is a massive achievement for the team.

"These are very exciting times for the business, rather than closing down sites we are now opening new restaurants and rubbing shoulders next door to competitors; and taking market share.”

This week sees the launch of the brand’s 'stage two' design at the Trafford Centre which is set to start a 'comprehensive roll-out' across other sites, said Wilkinson. 

Related topics: Business, Restaurants, Venues

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