P&G Professional launches Deepio washing-up liquid

02-Jun-2013 - Last updated on 03-Jun-2013 at 08:10 GMT

Deepio washing-up liquid is ideal for washing and pre-soaking heavily soiled tableware, kitchen utensils, pots and pans

P&G Professional, the away-from-home division of Procter & Gamble, has introduced a new washing-up detergent its Deepio degreasing range.

Product details:

P&G Professional’s washing-up detergent Hederol has joined the Deepio family as Deepio washing-up liquid, which is ideal for washing and pre-soaking heavily soiled tableware, kitchen utensils, pots and pans.

It works well under all water conditions and ensures the fast and easy removal of grease and food stains.

The washing-up liquid joins Deepio Powder and Deepio Spray which was launched last year to provide a convenient ready-to-use formulation of grease-cutting power.

USP:

Jayne Clark, P&G Professional’s sales director for the UK and Ireland, said: “Deepio remains the fastest selling powder degreaser in UK cash and carries and we’re thrilled to be expanding the family with the addition of Deepio Washing-up Liquid.

“Deepio is an exciting and unique brand within the P&G Professional family and has great loyalty amongst users for its exceptional grease cutting power. As the Deepio brand sets about expanding its range of effective grease busting solutions, it makes perfect sense for Hederol to join the Deepio range as Deepio washing-up liquid– particularly as it is famous amongst users for its ability to remove even the toughest of stains in the kitchen.”

Availability:

The product is available to all UK hospitality businesses now. For more information on the Deepio product range or on Procter and Gamble Professional please visit: http://www.pgpro.co.uk.

Cost: At the discretion of the wholesaler.

Testimonial: Chef Talib Hussain from Akbar’s Restaurants said: “Working in busy restaurants with high turnover of guests means there is no margin for error front or back of house. We need to be able to rely on high quality cleaning solutions that are effective and easy-to-use.

“We take immense pride in our kitchens and maintaining high standards of cleanliness are of paramount importance to our chefs. Deepio Washing-up Liquid is a fantastic product – delivering outstanding degreasing performance at an honest price.”

More information:

P&G Professional features such brands as Fairy, Flash, Ariel, Febreze, Lenor and Deepio. Visit www.pgpro.co.uk for the latest information about P&G Professional's solutions.