The bar will launch on Monday 10 June following an investment of more than £300k in the venue. Further conversions to the new brand will follow in Banbury and Reading before the end of summer.
It is believed that no targets have been made for the number of sites in the Bramwell estate which could be converted although a company spokesperson told BigHospitality's sister publication M&C Report that it had identified a large number of locations where the brand could work.
Gap in market
"Through extensive consumer research we have identified a gap in the market, said Sarah Weir, commercial director at Bramwell Pub Company. “It’s clear that the high street has some innovation but it’s traditionally in the areas of fashion, coffee shops and casual dining.
"We want to bridge that gap with an offer that innovates, injects excitement and drives the rise of ‘casualisation’, enabling customers to do what they want, when they want in an all-day trading format."
The aspirational, all-day bar features a food offer which the Marlow-based company said has been created following consumer research. The menu includes freshly-made and stone-baked pizzas, burgers and sharing platters.
Food will be prepared in a pantry-style kitchen towards the front of the bar.
The drinks menu is focused on a range of cocktails, some of which will be served in modern ways - in jam jars for example. Premium lagers and craft bottled beers from the USA will also be available alongside a new world-focused wine list.
"Wild Lime Bar & Kitchen is bright, breezy and laid back; always ‘sunny inside’. The concept has been born from a passion to bring a modern, aspirational and innovative brand to the High Street. It was inspired by the new world; their values, culture, food and drink, coupled with exceptional service," Weir added.
Charlotte Williams, general manager of the soon-to-open Wild Lime Bar & Kitchen in Southampton, said: “We’re very excited to be opening Wild Lime Bar & Kitchen to the residents and visitors of Southampton.
"The idea behind Wild Lime Bar & Kitchen is that it is open sunrise, sunset and late. At all times of the day there is something going on. Whether you’re visiting us in the morning for brunch; popping in for lunch during work or after hitting the shops; a place to catch up with colleagues or friends after work; or a place to celebrate a night out on the weekend.
“The beauty of the site is that because of its design you can drink, dine or do both whilst letting us take care of you, with table service if you want it. As you walk into Wild Lime Bar & Kitchen you are greeted with a light and airy deli style area which leads through to a comfortable central bar and lounge area with a full service dining section towards the rear of the building.
"Our aim is to offer customers a place that they can visit whatever the time of day, whatever the occasion," she added.