Nestlé Professional unveils new barista-style instant coffee

By Luke Nicholls

- Last updated on GMT

Related tags: Coffee preparation

Nescafé Azera combines finely ground beans with instant coffee
Nescafé Azera combines finely ground beans with instant coffee
Instant coffee giant Nescafé has launched Nescafé Azera out-of-home – the brand’s first instant barista-style coffee for hotels, restaurants, pubs and cafés across the UK.

Product details:

Nescafé Azera combines finely ground beans with instant coffee to deliver a full-bodied coffee taste as well as an intense aroma and a swirl of ‘golden crema’, which the brand says is ‘the true sign of barista-style coffee.

USP:

Lynn Little, Nescafé ingredients lead at Nestlé Professional, said: “Today, as Nescafé celebrates its 75th​ anniversary, the appeal of instant remains strong as our convenience culture grows.

“Nescafé Azera satisfies the growing appetite for barista style coffee but with the convenience and consistent quality of instant, and marks the culmination of years of innovation and research.  In essence, it offers a completely new generation of premium quality convenience.”

Availability:

Nescafé Azera is available now in a 100g tin format.

Cost:

At the discretion of the wholesaler. For further information, call the Nescafé customer care line on 0800 745 845.

Why you should buy it:

Little added: “Since launching the world’s first instant coffee in 1938, as a brand Nescafé has always remained at the forefront of innovation, from the introduction of the first freeze-dried soluble coffee with Nescafé Gold Blend in 1965 to the announcement earlier this year that all Nestle UK factories have achieved zero waste to landfill status.

More information:

Visit www.nestleprofessional.com​.

Related topics: New Products, Beverages

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