Sofia McFarlane, corporate account manager, Choice Hotels Europe
Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe, has announced the appointment of Sofia McFarlane as corporate account manager for UK global sales.
McFarlane will be responsible for managing the Choice Hotels Europe portfolio of UK corporate clients and developing Choice Hotels Europe’s corporate business. She will report to Brian Garvan, Choice Hotels Europe’s director of UK sales, working with him to maintain and strengthen relationships with the UK travel management community.
She joins from the Strand Palace Hotel in London, where she held the position of corporate sales manager.
