The 100-cover restaurant is double the size of its UK predecessor in Soho,but the offering will be very much the same – serving hand-made, British beef burgers sourced from the Duke of Buccleuch Estate in Scotland.
“The menu is all about the quality of the burger,” BRGR.CO's executive chef Nick Cuadrado told BigHospitality. “That’s why we source our beef from the Buccleuch Estate.
“The garnishes are fairly simple, but the overall offering has worked so well for us – the site in Soho has been packed from day one.
“This new Chelsea restaurant is a lot bigger but hopefully we’ll be able to fill that out as well. We have lots of intentions for the brand too - we’re looking at developing it further here in the UK.”
Character cow heads
BRGR.CO was founded in Beirut, with two sites in the Lebanon capital. It offers three choices of burger: the 4oz, 6oz and 8oz, all made from 28-day-aged beef and served with optional toppings of chilli-con-carne, Keens Vintage Cheddar and malt tarragon aioli. A selection of American-inspired sides, milkshakes and desserts complete the menu.
Split over two floors, BRGR.CO Chelsea’s main restaurant area is situated on the ground floor, with the upstairs set aside for more relaxed affairs over BRGR’CO’s brunch menu. It also benefits from an outdoor terrace area, overlooking King’s Road.
The restaurant will have a ‘simple’ design, with tonal earth colours and dark oak tables and chairs. As with the site in Wardour Street, a selection of character cow heads will be on display throughout the restaurant, each designed by artists. Changing seasonally, the cows will be regularly auctioned with proceeds going to local London charities.
BRGR.CO Chelsea will open at 127 King’s Road in September.