DoubleTree continues UK growth with Hyde Park hotel opening

A joint venture between Hilton and Westmont Hospitality Group, DoubleTree Hyde Park takes the total number of properties in the capital to nine. The revamped hotel now includes a 24-hour fitness centre, 12 new first-floor guest rooms and a ‘farm to fork’ restaurant which will open in September.

"We're excited to be opening our doors to the public, offering upscale accommodation in such an iconic London location,” said the hotel’s general manager Max Ball. “The hotel's £10 million refurbished has transformed the look and feel of the hotel and we're delighted to be able to share this with our guests.

"Just a short walk from Notting Hill and Queensway underground stations, DoubleTree by Hilton London - Hyde Park is an ideal base to explore central London's attractions, while also offering a stylish and relaxed getaway from the bustling city."

Market growth​

Hilton Worldwide want the rebranded property to be a ‘relaxed city retreat with a focus on style and contemporary comfort’. DoubleTree Hyde Park has been styled using warm autumnal colours and timber tones, with soft furnishings, honey oak wardrobes and geometric, leaf-inspired carpeting completes the look of the bedrooms.

Meanwhile, the as-yet-unnamed restaurant will be an all-day dining destination with a home-style bakery and casual atmosphere. Local residents and guests will be able to eat in or take-away, with freshly prepared dishes created from well-sourced produce. The restaurant will also offer outside seating on a spacious terrace overlooking Hyde Park.    

Christopher Rawstron, vice president of operations for Westmont Management, added: "London has experienced a steady growth in the hotel market over the last couple years and the initiation of an investment programme will ensure the property remains ahead of its competitors.

“The revitalisation programme has been designed to give guests a warm welcome and stylish accommodation, marking a new era for the hotel.”

Doubling up​

Last week we reported that hotel management company Redefine BDL re-opened the Landmark Hotel in Dundee as a Doubletree by Hilton, following a £1m refurbishment of the property.

The upscale, full-service hotel brand has seen significant growth since its European introduction in the spring of 2008, with DoubleTree by Hilton hotels now more than 40 hotels open across Europe.