Roots Hand Cooked Vegetable Crisps with a pinch of Sea Salt are made from Huntapac’s own carefully-grown carrots, parsnips and beetroot.
The new crisps are an extension of the company’s existing Roots range of vegetables and salads.
The vegetables are thinly sliced and cooked by hand in pure sunflower oil before being seasoned lightly with salt. They feature a 'super-crunchy texture'.
Founded in 1942, family-run company Huntapac is one of the UK's leading producers of carrots and parsnips.
All the vegetables used to make the crisps are grown in the UK and the final product contains no artificial colourings, flavourings, preservatives or other additives.
Roots Hand Cooked Vegetable Crisps with a pinch of Sea Salt are exclusively available at Bookers in boxes containing 18 40g bags or in 600g tubs designed for foodservice operators.
The wholesale sales price (WSP) for the boxes of crisps is £7.85, while the tubs will cost £5 at WSP.
Why should you buy it?
Warren Hunter, managing director of Huntapac, said: "Roots Hand Cooked Vegetable Crisps with a pinch of Sea Salt are a delicious and natural product that’s perfect for the millions of people who are looking for an alternative to regular snack options.
"Huntapac is already well known for producing high quality British-grown fresh vegetables so this is the perfect opportunity to add value to our produce and take our Roots brand into new and exciting territory.
"We’ve created some fantastic packaging that will really help our new vegetable crisps stand out. Roots Vegetable Crisps are also backed by the Huntapac story and heritage, which we believe will resonate with consumers, who are keener than ever to know how and where their food is produced," he added.