Giraffe to open first Tesco restaurant, plans 10 in a year

By Peter Ruddick

- Last updated on GMT

Related tags: Restaurant, Giraffe, Tesco

Giraffe is set to open its first restaurant within a Tesco store after the supermarket giant acquired the chain earlier this year
Giraffe is set to open its first restaurant within a Tesco store after the supermarket giant acquired the chain earlier this year
Family-friendly restaurant group Giraffe has revealed it plans to open ten restaurants within Tesco stores in the next 12 months following news earlier this year that the supermarket giant had acquired the chain.

The first Giraffe on a Tesco site will open in the Watford Tesco Extra on 5 August. The 170-cover restaurant will have its own separate entrance but shoppers will also be able to access the dining are from the store itself.

Wider audience

Revealing details of the restaurant's launch, Russel Joffe, co-founder and managing director of Giraffe Concepts, said: “We are delighted to be opening our very first giraffe within a Tesco store. This is an exciting first step in the growth of the brand and allows us to introduce Giraffe to a wider audience.

"Over the next 12 months, we plan to open 10 restaurants in Tesco stores and five new restaurants on the high street."

Tesco announced that it had bought a 100 per cent stake in the restaurant chain in March. In a deal worth £48.6m, co-founders Russel and Juliette Joffe and Andrew Jacobs sold their combined stake of around 54 per cent however they were retained by Tesco, along with the management team, to lead the future development of the brand.

Watford

The 3,424sq.ft site in Watford will trade all day offering the group's signature family-friendly, global dishes from breakfast to dinner.

Two of Giraffe's key deals - Lunch for Less (£6.25 for a main) and Feel Good (£9.95 for two courses) - will remain on the menu in the new restaurant. All the dishes will use fresh, seasonal ingredients sourced from British producers where possible.

The restaurant itself will feature an 'earthy' design with wood paneling and booth seating surrounded by potted plants. Two 10ft-tall giraffes will greet diners as the walk through the entrance and 30-cover alfresco seating area.

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