AAK launches spray bottle format of Whirl butter alternative

By Peter Ruddick

- Last updated on GMT

Related tags: Nutrition

AAK has launched its butter alternative product - Whirl - in a spray bottle version
AAK has launched its butter alternative product - Whirl - in a spray bottle version
Edible oils and fats manufacturer AAK Foodservice has launched a spray bottle format of its butter-flavoured vegetable oil product - Whirl.

Product details:

The new product gives chefs AAK's butter alternative brand in a more cost-effective format that the manufacturer has said now 'offers the ultimate in convenience'.

Whirl - a butter-flavoured vegetable oil - can be used for shallow frying, roasting, griddling or spraying over hot food just before serving to give dishes a buttery taste and aroma.

The new spray format allows for greater portion control, greater spray control, less waste, less mess and, unlike propellants, no explosion risk. 

USP:

According to AAK, Whirl is both healthier and more cost-effective than butter.

It is lower in bad fats, saturates and trans fats, but higher in good fats such as polyunsaturates and monounsaturates, with no cholesterol or trans fatty acids.

Availability:

AAK's products, including Whirl, are available from a range of trade suppliers. 

The Whirl spray is available in cases of four 500ml bottles - the case comes with one multi-use trigger spray head.

Price:

The cost will differ - contact AAK directly for more information on the product and availability and pricing info.

Why should you buy it?

Rachel Neale, marketing manager for AAK Foodservice, said: "Whirl, a liquid vegetable oil with butter flavouring for that much desired buttery taste, was launched in answer to caterer demand, and it is now even easier to work with thanks to this new liquid spray format.

"More convenient than butter, there is no need to refrigerate, clarify or reduce, while the new format makes it easy to handle and manage portions with a press of the trigger spray. Cooking could not be easier as Whirl Griddle Spray does not spit, burn or discolour pans in normal use," she added.

More information:

giveitawhirl.co.uk

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