Waitrose to publish The Good Food Guide
The retailer takes over the role from consumer rights group Which? to publish the 63-year-old publication and run its website.
Rupert Thomas, marketing director at Waitrose, said acquiring the guide built on the company’s growing presence as a ‘food expert’ and it would run alongside its newspaper Waitrose Weekend, magazine Waitrose Kitchen and Waitrose TV.
“We aim to be the go to shop for food lovers, and becoming the publisher of this well-loved guide will continue to develop our brand as an authority on good food,” he said.
Good Food Guide consultant editor Elizabeth Carter said the move would have no impact on The Good Food Guide, which will be next published in September.
"We will be offering the same high calibre, knowledgeable restaurant reviews which have helped the Guide become the respected publication it is today,” she said. “Joining the Waitrose family marks a new chapter in its prestigious history."
