Appy Hotel: New mobile marketing app boosts revenue opportunities for hotels

By Luke Nicholls

- Last updated on GMT

Related tags: Hotel

Guests can download the app to their device to learn about the hotel services and nearby sightseeing opportunities
Guests can download the app to their device to learn about the hotel services and nearby sightseeing opportunities
Appy Hotel, a mobile marketing app that helps independent hotels and small to medium-sized chains compete with larger brands, has launched in the UK.

Product details

With 65 per cent of consumers now making same-day hotel reservations from their smartphone, Appy Hotel enables hotels to increase brand awareness, build customer relationships, improve guest experience and generate additional revenue.

Guests can download the app to their device to learn about the hotel services and nearby sightseeing opportunities, as well as provide feedback to management. The app also acts as a room companion, allowing guests to book in-house services, restaurants and amenities and even make future reservations.

Appy Hotel is giving hoteliers the ability to create a mobile website from the same backend as the app as part of the overall service. This allows for updates such as menu changes, promotions or new amenities to occur automatically on both the hotel’s app and mobile website with ease.

The Appy Hotel platform enables hoteliers to create a mobile app that can be accessed on smartphones or tablets and is available on both Apple and Android operating systems. 

USP: 

JP Dumas, founder and chief executive of Appy Hotel, said: “International guests prefer an app that can be accessed even if they aren’t connected to the internet, meaning they needn’t worry about data roaming charges, whilst domestic guests prefer the immediateness of a mobile website. Whatever the platform, it is also simple to update in real time.”

An added benefit of Appy Hotel is that it supports hotel brands’ green initiatives by allowing them to minimise the use of paper-based materials during the guests’ stay, reducing the number of in-room menus, promotional material and welcome packs that have to be printed. 

Availability:

Available on both Apple and Android operating systems, the Appy Hotel platform provides a mobile app, mobile web site and web app that can be accessed on smartphones or tablets to engage visitors prior to and during their stay. 

Cost:

Appy Hotel provides a range of monthly plans ranging from a basic ‘always free’ option to a £99 option that supports powerful optimisation and guest satisfaction features. A white label version of the app which is built and managed by Appy Hotel for the hotelier is also available at £199 per month.

Why you should buy it:

Dumas added: "The meteoric rise in smartphone and tablet use now means that consumers are demanding information in real-time often whilst on the move. This is the direction that hoteliers must take if they’re to generate excitement about their properties and market their services effectively.  The ultimate goal of any hotelier is to boost occupancy rates, but it’s now also possible to gain huge revenue opportunities by allowing guests to book additional services via the app platform.

“We know that cost is the main reason deterring hoteliers from investing in the latest technology, but they no longer have to pay a huge amount of money to employ an app developer when they can do it themselves, for free and with the same level of high quality.”

More information:

Appy Hotels has also just developed a 'group app' platform, which allows hotels to collaborate and benefit from additional awareness and revenue opportunities.

With the group app, hoteliers can combine marketing efforts as individual establishments are branded together under one umbrella app. Each will benefit from its own customised interactive map promoting its services and facilitating reservations.

A link to download the app can then be advertised on each hotel’s website and marketed together in local tourism guides, publications and websites to drive awareness.

Based in Hong-Kong and Bangkok, Appy Hotel serves leading hotel brands including Marriott, Starwood, and others around the globe. More information can be found at http://www.appyhotel.com/​.

Related topics: New Products, Technology

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