Mondelez International launches Cadbury Wispa Hot Chocolate into foodservice

By Emma Eversham

- Last updated on GMT

Related tags: Marketing

Wispa Hot Chocolate from Cadbury's has been such a success in retail it is not being launched into foodservice
Wispa Hot Chocolate from Cadbury's has been such a success in retail it is not being launched into foodservice
Mondelez International is launching Cadbury's Wispa Hot Chocolate drink into foodservice next month following it success in retail. 

Product details:

Cadbury Wispa Hot Chocolate is an instant hot chocolate drink that can be prepared by simply adding hot water to the powder. As befitting to the brand, it has been created to produce a rich frothy top, removing the need for a milk frother. Having been on sale in retail, the product, which is also Fairtrade certified, is now being launched into foodservice in 850g tins. 

USP:

Wispa Hot Chocolate has outsold other new hot chocolate brands in the last three years according to figures from Nielsen and has gained 78 per cent of volume sales within the hot chocolate category. 

Price: 

£7.23 per 850g tin.

Availability: 

From most wholesalers.

Why you should buy it: 

Zoe Williams, marketing manager for refreshment beverages at Mondelēz International, said: “Wispa Hot Chocolate drink brings a new, bubblier dimension to the instant hot chocolate market. With Cadbury the number one hot chocolate brand, we think we’re in a great position to help to drive incremental sales as we’ve already seen in retail." 

Related topics: New Products

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