Patisserie Valerie launches restaurant format

By Mark Wingett

- Last updated on GMT

Related tags: Scotland, Restaurant

Patisserie Valerie secured its 80th site in the UK last month, after taking a unit in Woking
Patisserie Valerie secured its 80th site in the UK last month, after taking a unit in Woking
Patisserie Valerie, the Risk Capital Partners-backed café chain, is launching a new restaurant format called Brasserie Valerie this week in Glasgow.

The new format will be complete with an evening offer, which if successful will be incorporated into future openings and at selected existing sites, according to BigHospitality's sister publication M&C Report. 

The group, which is on track to report FY EBITDA of £12m, is to trial a BYO drinks policy at the 80-cover site that will feature a lunch and evening menu with main courses priced at £11-£12.

The Paul May-led company will also test the format at an upcoming opening in Aberdeen’s Union Square, which will also incorporate a wine and Champagne offer.

Different format

The new sites will have a different format, but will look similar in style to the established Patisserie Valerie-look. Their menus will include steak, chicken and lasagne dishes plus a selection of salads.

Patisserie Valerie opened its first sites in Scotland, in Edinburgh, last year, and currently operates four cafes in the country.

May told M&C Report that the new format was 'a natural progression' for the brand and that its current small presence in Scotland made the country the perfect location to carry out the trial.

He said: “Expectations of what the brand is about are still at an early stage in Scotland, which gives us the opportunity to try this out. Both the West Nile Street site and the upcoming launch in Aberdeen will allow us to stretch the new format in different locations. If successful it will be something we can consider for future openings and also allow us to look at incorporating aspects in selected established sites.”

May said that trading across its Scottish estate had been 'exceptional' and that trading across the entire business was 'very strong'.

The company secured its 80th site in the UK last month, after taking a unit in Woking.

Parent vehicle Patisserie Holdings currently operates 109 sites in total across the Patisserie Valerie, Baker & Spice and Druckers brands.

This story was first published by M&C Report. To subscribe email rzvyl.pebsg@jeoz.pbz​.

Related topics: Business, Venues, Restaurants

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