Geronimo founders launch new venture

By Mark Wingett

- Last updated on GMT

Geronimo Inns was founded by Rupert Clevely in 1995
Geronimo Inns was founded by Rupert Clevely in 1995
The founders of Geronimo Inns, Rupert and Jo Clevely have set up a new venture called Greenwell & Tipple, which will launch its first site ‘The Cyclist – Refreshment Rooms’ at the soon to renovated Brighton train station.

The venture, which will open in January 2014, is set to be a family affair, with the Clevely’s three daughters; Coco, India and Montana, working in the business. Coco told our sister title M&C Report​that the group eventually hoped to open a number of sites under the Greenwell & Tipple umbrella across the South East.

The new company is working with Southern Trains is to open its first site, will provide all day dining with breakfast starting from 7am. Food will be “very visual, delicious, quick and sensibly priced. The vast majority of the beers and ciders will be locally sourced, as indeed will the food”.

The company said: “The hustling, bustling station sees 36,000 passengers pass through it daily, and it is this diverse footfall that G&T hope to capture; whether it be the business commuters, students, creatives, and or families.”

Unpretentious

The group has named the new site ‘The Cyclist – Refreshment Rooms’, “thus moving away from the gastro-pub clichés, and towards the individuality befitting a modern train station drinking and dining venue”.

The company said that the design “will be eclectic, bright and extremely inviting”.

The interior will follow a theme using up-cycled materials where bar stools will be crafted from bikes and old tyres will be used to create seating externally along with AstroTurf.  The space will be divided with walls of books, each handpicked for reading on-site, there will be plenty of comfy seating to help customers relax and feel at home.

The group said: “It’s safe to say that The Cyclist will be a creative, warm, honest place to relax, whether you are dropping in for a five minute thirst-quenching drink, an awakening breakfast or a hearty supper. It will be different, yet without pretention, a place where quality is always the priority. The food, the people, the literature, furniture and drinks will provide a comforting experience for body and mind, so we very much look forward to sharing this with you all early next year.”

Related topics: Business, Venues, Pubs & Bars

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