The £7m contract will see the company operate the Pavilion Cafe, the White House Bakery, a coffee and bakehouse and two kiosks within the South East London park from 7 November.
Creative plans to revamp the interior of the Pavilion Cafe with improved lighting and seating before it re-opens.
“Every year millions of Londoners and tourists visit Greenwich Park and we are hugely excited about the prospect of being able to show them British catering and local produce at its best,” said Creative Taste managing director Adrian Willson, “Greenwich is used very regularly by locals (55% of local visitors come once a week to the park) and we want to offer them high quality food, quick service and a very warm welcome."
Greenwich Park manager Graham Dear said Creative Taste won the contract because the company 'demonstrated a genuine understanding of the heritage of the site'.
“In addition, they showed a great understanding of how our audiences change over the course of a day, and are keen to look after our local community users as well as our international visitors,” he said.