Healey’s launches apple juice-based energy drink Cornish Bite

By Emma Eversham

- Last updated on GMT

Related tags: Soft drink, Caffeine, Water

Healey’s launches apple juice-based energy drink Cornish Bite
Rattler cider producer Healey's has launched an apple juice-based energy drink which it claims has a more natural approach than other energy drinks on the market.

Product details

Cornish Bite in an energy drink of which 25 per cent is made up of apple juice. The drink also contains Cornish sea salt, which is high in naturally-occurring minerals including potassium, calcium and magnesium to help maintain a healthy balance of electrolytes in the body, and 80mg of caffeine. Cornish Bite is available in 250ml cans and 

USP

Joe Healey, commercial director at Healey’s, said: “Cornish Bite is very different to anything that’s currently available on the market. It was important to us that the drink still came with the authentic Healey’s taste, which is why Cornish Bite contains a far higher percentage of fruit juice than mass market energy drinks."

Price

Cornish Bite has an RRP of £1.09 per can.  

Availability 

Cornish Bite is available from Healey’s online store​ 

Why you should buy it?

The energy drinks category grew by more than 28 per cent last year according to Britvic's Soft Drinks Review and is a category that will no doubt continue to grow. Healey's believes its drink has an added appeal due to its fruit juice and natural sea salt components. "It is the only drink of its kind to include Cornish sea salt which is high in naturally-occurring minerals including potassium, calcium and magnesium. This helps maintain a healthy balance of electrolytes in the body as well as packing a serious flavour punch. Produced by Cornwall's longest standing cyder producers, Cornish Bite is Cornwall in a can," says Healey. 

Related topics: New Products, Beverages

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