Newby brings seasonal tea range to Independent Hotel Show

By Luke Nicholls

- Last updated on GMT

Related tags: Tea

The seasonal blend is inspired by winter fairy tales and combines Newby’s black tea with warming flavours
The seasonal blend is inspired by winter fairy tales and combines Newby’s black tea with warming flavours
Tea manufacturer Newby of London is showcasing its new 'Winter Dream' range of teas for hoteliers at the Independent Hotel Show (Stand 156) later this week.

Product Details:

The seasonal Winter Dream blend is inspired by winter fairy tales and combines Newby’s finest black tea with 'feisty', warming flavours. The bright and refreshing cup is accompanied by an invigorating punch of ginger and a sweet, lemony aftertaste.

USP:

A spokesperson for Newby told BigHospitality: "At the heart of Newby Teas is the premium quality of our blends. We select only the finest tea leaves during the prime harvest season. But we don't stop here. Unlike other tea brands, we have invested in a state-of-the-art preservation and packing facility in the heart of the world's tea growing regions.

"Tea is a very delicate product - when exposed to air and light, tea quickly absorbs moisture and odours, it becomes stale and looses its flavour and aroma. With this in mind, we have created a facility that acts like a spa for tea. As we blend and pack, we ensure the conditions are kept just right to preserve the character and freshness of each tea so we can offer our customers tea that taste as it should be.

"And finally, each teabag and loose leaf tea is wrapped in unique 3-ply alu foil to keep the tea away from its enemies: light, heat, contamination and moisture. The proof is in the cup, we have won 65 Great Taste Awards and 13 awards at the North American Tea Championship. 

Availability

Winter Dream, part of the Origins Collection, is available on Newby Teas' online store (www.newbyteas.com​) in packs of 25. If you are a hotel, restaurant or retailer, contact Newby's sales team on fnyrf@arjolgrnf.pbz​ or 0207 251 8339.  

Cost

Winter Dream has an RRP of £5.60. 

Why you should buy it

"Tea is becoming increasingly popular, especially in the speciality tea market," added the spokesperson. "Consumers are becoming more adventurous and are looking for new and exciting blends. However, while consumers are looking for new flavours, they are also looking for quality - there is an increasing demand for premium gourmet products.  

"Also, quality is directly correlated to tea's health benefits. A poor quality tea does not have the same benefits as a good quality tea. Newby offers the finest quality and Winter Dream is an exciting new blend which will inspire consumer to try and enjoy something new."

Independent Hotel Show:

Newby of London will be at the Independent Hotel Show, at Stand 156, on 30 and 31 October 2013 in Olympia West Hall.

Related topics: New Products, Beverages

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