The customer loyalty card, which has been developed with the group’s EPoS provider Zonal, allows pub-goers to collect points each time they visit, which can be used to get money off future purchases.
Whiting & Hammond’s managing director Brian Whiting explained that he hopes the card will encourage repeat custom across all of the group’s venues.
“It's become very obvious that we have a great band of loyal customers who enjoy travelling to our different sites, quite often comparing them against each other,” he said.
“We thought this was a great opportunity not only to reward our loyal customers but add an incentive for them making the effort of visiting a Whiting and Hammond site on their journey.”
Stuart McLean, managing director of Zonal, added: “The Whiting & Hammond ethos has always been to deliver excellent customer service and superb food offerings throughout their estate.
“It’s easy to see why Whiting and Hammond have a great reputation and customers keep returning. I look forward to continuing to work with them and supporting their business needs and growth in the future. “
Whiting & Hammond has also launched a staff loyalty card, giving its 300-plus employees a 20 per cent discount at all pubs.