Subscription florist Bloom & Wild provides service for hospitality businesses

By Emma Eversham

- Last updated on GMT

Bloom & Wild's flowers arrive flat-packed by post with suggestions by Claridge's trained florist Vanessa Birley on how to arrange them
Bloom & Wild's flowers arrive flat-packed by post with suggestions by Claridge's trained florist Vanessa Birley on how to arrange them
Flower supplier Bloom & Wild is offering a mail order service to hospitality businesses which allows them to receive seasonal bouquets regularly by post. 

Product details​:

Bloom & Wild is a nationwide subscription florist which can deliver whole bouquets of flowers by post. The bouquets, using seasonal flowers that are cut to order, are delivered in flat pack boxes with guidance on how to arrange a display. Arrangements are curated by Bloom & Wild's Claridge's-trained in-house floral designer Vanessa Birley and typically last 10 days. Businesses can sign up for weekly or fortnightly deliveries by signing up to a subscription which does not require an up-front contract. 

USP:

Bloom & Wild says costs can be lower than contracts through other florists as flowers are simply cut to order and sent off to customers. As the blooms are sent via Royal Mail they have full nationwide coverage, so are particularly well-suited to businesses with multiple locations. 

Price:

Dependent on order volume, but the entry-level price for subscriptions is £13.95 per bouquet including VAT and delivery.  

Availability​:

Available nationwide for individual or large-volume orders to one client's multiple locations. Order from www.bloomandwild.com

Why you should buy it​:

"We have re-imagined flower delivery by making it possible for businesses around the country (especially in more remote areas) to have commitment-free, long-lasting affordable flowers," said Aron Gelbard, co-founder and chief executive of Bloom & Wild. "Many businesses are finding that Bloom & Wild flowers last such a long time that they’re able to switch from weekly to fortnightly flower deliveries, which results in substantial cost savings - businesses who currently buy flowers from traditional contract florists could save up to £1,000 a year thanks to Bloom & Wild’s service.

"And although we require clients to arrange their own flowers, we make this easy to do, as well as give a free vase with a client’s first delivery. Bloom & Wild flowers are perfect for brightening up hotel lobbies, restaurants, bars and pubs, and our range of ‘collections’ means that there’s something for every space and budget." 

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