Groupe GM unveils new Missoni amenities line

By Helen Gilbert

- Last updated on GMT

Related tags: Bathing, Hotel

The new Missoni range from Groupe GM features the signature Missoni zigzag, stripe and wave patterns
The new Missoni range from Groupe GM features the signature Missoni zigzag, stripe and wave patterns
Italian fashion house Missoni has joined forces with guest amenity supplier Groupe GM to launch a luxury hotel line of bath and body products.

Product details:

This colourful, eye-popping hotel collection is the latest offering from Missoni – the iconic Italian fashion brand that has expanded into the world of hospitality and leisure. Designed for hotels with a minimum four-star French equivalent rating, the core toiletries include shower gel, shampoo, hair and body gel, body lotion. Each item is housed in a brightly coloured opaque tube featuring a window at the back, while the front features the signature Missoni zigzag, stripe and wave pattern designs. The products’ fragrant scent has top notes of tea leaves and milk, hints of jasmine petals and rose as well as base notes of musk and woody iris. Soap, hand cream and bath salts are also available, alongside liquid soaps and hair and body gel in 300ml ecopump dispensers. In addition, a Missoni branded accessory line contains shower caps, manicure and dental sets. 

USP:

The stylish design and luxurious brand name adds a touch of high end glamour to hotel bathrooms, while the accessories packaging is made from stone paper, an eco-friendly, biodegradable material made from stone residue without any wood fibres or acid.

Price:

Available on request.

Availability:

From the Groupe GM website http://groupegm.com/international_network.html?page=8&language=en

Why you should buy it:

 “Having made its mark on how people dress with its colourful aesthetic vision, Missoni is seeking to further its impact on the style in which people live through this new hotel line,”  Laurent Marchand, president of Groupe GM said. 

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