Purple Wi-Fi’s hotspot system is cloud-based and works with any hardware. Once a business has signed up, customers in their venue can sign in using their social media profiles. Upon doing so, a message gets posted telling all their friends they are using the free Wi-Fi at the hotel (or restaurant or pub).
For the business, it therefore offers free Wi-Fi, with marketing and data analytics built in. Purple WiFi is legally compliant and offers content filtering and security.
Purple Wi-Fi removes the complexity from the Wi-Fi business by simply offering a downloadable software system, which is scalable quickly and internationally. There are no issues with installs and hardware, it’s plug and play.
Purple Wi-Fi is available to all UK businesses now. For more information, visit www.purplewifi.net.
Why you should buy it:
- 'Social' Wi-Fi - Everyone logging on to your Purple WiFi wireless internet will be asked to like you on Facebook or follow you on Twitter or LinkedIn.
- Analytics - The Purple Wi-Fi dashboard, the ‘Purple Portal’, hosts a vast amount of information collected from your Purple WiFi system, providing you with real-time customer data and insight.
- Security & content filtering - When you supply a wifi hotspot, there are legal requirements which you must comply with. All Purple WiFi solutions provide legally compliant guest WiFi – holding data in line with legal requirements and logging all URLs that are visited.
- Marketing - Purple WiFi collects demographic information, which can be used to segment and actively market to your customers. Venues can create and distribute voucher promotions to customers, tailored using this information. In-built marketing tools can be used to send professional email vouchers, keeping loyal customers engaged with your latest promotions.
Purple WiFi is the brainchild of entrepreneur Gavin Wheeldon, who sold his business Applied Language Solutions, a global language technology and services business, to Capita and launched Purple WiFi one year ago.
Today, Purple WiFi is available in over 1000 venues and businesses and is growing fast in the US and Asia.