Food companies, retailers and restaurant personalities generated cash through a range of events and initiatives - from high-profile fundraising balls to marathons, shaving heads and swimathons – all for the charity which is working to end hunger in eastern Africa.
“I’m delighted that Farm Africa is becoming the charity of choice for people involved in the global food supply chain and who wish to make a real commitment to ending hunger,” said Farm Africa’s chairman Richard Macdonald. “But today’s wonderful news is just the beginning.”
One of the year’s big fundraising initiatives came in the form of the Chefs’ Kilimanjaro Challenge, which saw chefs Ashley Palmer-Watts, Paul Foster and John Freeman and Bar Boulud maitre d' Paolo de Tarso climb to Africa’s highest point to raise £50k for charity Farm Africa.
The charity is now planning a series of events for well into 2015, designed to both broaden and deepen the reach of its campaign.