Cluck chicken concept eyes roll out

By Mark Wingett

- Last updated on GMT

Related tags: Sheffield

Cluck chicken concept eyes roll out
Cluck, the new fast-casual dining concept from Simon Beattie, the former head of food and beverage strategy at Travelodge, plans to open up to five sites over the next three years after securing its first site in Sheffield.

Beattie told BigHospitality's sister publication M&C Report that the privately-funded venture plans to take a 'regional cluster' approach to its roll out plan, with openings targeted in Leeds, Liverpool and Manchester.

The first site under the rotisserie chicken brand will open in Sheffield Parkway in March 2014 and will feature a take-away service and a drive-in service called 'Cluck and Collect'.

Plans for the 90-cover site, which sits next to a Travelodge hotel, were recently approved by Sheffield City Council.

Beattie, who oversaw 150 restaurant and bars across 500 Travelodge sites, said: “We see Cluck as a convenient dining solution to the people of Sheffield and its visitors. We will be open for breakfast through to dinner and will be cooking stunning fresh produce to order. We will be offering a complete range for those dining out and to those that like to dine at home without the hassle of supermarket queue."

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