The Exotic Teapot launches fruit-flavoured white tea range

By Luke Nicholls

- Last updated on GMT

Related tags: Tea

Exotic Teapot's new flowering teas unfurl theatrically when steeped in hot water
Exotic Teapot's new flowering teas unfurl theatrically when steeped in hot water
The Exotic Teapot, an online retailer of speciality teas, glass teaware and tea gifts, has launched a new range of flowering teas for caterers following a 160 per cent increase in sales over the past year.

Product details:

The new range of flowering teas is made using hand-picked Mao Feng tea buds from the Fujian province of China and is available in five ‘white’ varieties – peach; mango; strawberry; orange and vanilla.

USP:

The hand-tied tea blooms unfurl theatrically when steeped in hot water, adding a more unique aspect to the tea making ritual.

Availability:

The flowering teas are available individually to trade customers in a range of sampler tins and pouches (five or 10 different blooms), 1kg bags and as part of a new glass teapot Discovery Set. 

Cost:

1kg pouches are £85 each (approx 120 blooms) or £0.71 per individual bloom. Higher trade discounts are available for larger quantities. 50 bloom pouches are priced at £50 (£1 each).

Why you should buy it:

Paul Iliffe, The Exotic Teapot founder, said: “A flowering tea appeals to all the senses when it blooms and can quickly become the talking point of a dinner table. We often see restaurant customers on nearby tables become so intrigued by the spectacle; they want to order one for themselves.

“People eating out increasingly seek an experience that goes beyond the ordinary old teabag in a cup ritual and they are happy to pay extra for it. Caterers are seeing significant uplift in tea sales as a result of our speciality teas.”

More information:

The Exotic Teapot has an updated wholesale catalogue for winter 2013/14 - available on demand​ - a new online ordering facility, and can now offer bespoke tea blends and custom branded glass teaware to trade customers.

Related topics: New Products, Beverages

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