Royal Greenland launches Greenlandic Gourmet Prawns in reduced-salt brine

By Emma Eversham

- Last updated on GMT

Related tags: Water

Royal Greenland's coldwater prawns are now available in a reduced-salt recipe brine which preserves them without masking their 'sweet' taste
Royal Greenland's coldwater prawns are now available in a reduced-salt recipe brine which preserves them without masking their 'sweet' taste
Royal Greenland has launched its Greenlandic Gourmet Prawns in a reduced-salt recipe brine which it says allows the product's 'sweet' flavour to emerge.

Product details:

Royal Greenland's latest addition to its range are Greenlandic coldwater prawns which are packaged in brine made with less salt (1.4 per cent compared to the industry standard of 2.6 per cent). The prawns are grown slowly in the cold waters off Greenland and are caught by smaller, inshore vessels before being delivered to the MSC certified inshore prawn fishery in West Greenland. They are available in 900g (drained weight) re-sealable tubs and are ready to eat after draining.  

USP:

The brine's reduced salt recipe means the prawns are not only healthier, but have a milder, sweeter taste than those in a stronger brine, says Royal Greenland. 

Price: 

Dependent on order. Available on demand. 

Availability:

From this month. Order from Royal Greenland's UK office on 0161 4858385. 

Why you should buy it:

Royal Greenland chief executive Mikael Thinghuus said the industry had needed to innovate and 'move with the times' to change the 'misguided perceptions' of cold water prawns, compared to their warm water counterparts.

"By creating this new luxury, healthier product we are leading the industry, creating interest and providing foodservice operators with a convenient product to work with," he said. 

Related topics: New Products, Food

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