Abv launches Whisky Ambassador course

By Carina Perkins

- Last updated on GMT

Related tags: Whisky, Scotch whisky

The course covers nosing and tasting as well as up-selling and the history of whisky
The course covers nosing and tasting as well as up-selling and the history of whisky
Abv Training has become the sole provider of the UK’s only accredited Scotch Whisky training course.

Product details:

The Whisky Ambassador course is an interactive one-day course which teaches the history, mystery and up-selling opportunities that Scotch Whisky offers. It will cover:

  • Whisky by numbers
  • The basics - its history, geography, production Learn about the history and global impact, where it comes from and how it is made
  • Glassware, presentation and sales
  • Nosing and tasting. Learn the subtle differences between whiskies and confidently talk about its complexities
  • Drink less. Drink better
  • Mixers and cocktails
  • Other world whiskies - Learn how to recommend whisky with success and be able to up-sell to premium brand

There will be a practical test and a written exam at the end of the course.

USP:

Designed specifically for the licensed trade, the Whisky Ambassador course is 100% independent so information is not brand specific. It is fully accredited through the British Institute of Innkeepers (BIIAB) and is the only UK course of its kind to achieve accreditation. Abv claims the course has been proven to increase sales of whisky by up to 64 per cent.

Price:

£200

Availability​:

The first course will take place at The Shooting Star in Middlesex Street, London, on January 29. To book your place call 0800 0612981 or go online here: http://www.abvtraining.co.uk/event/4611.htm

Why should you do it:

Frazer Grant, chief executive of abv Training, said: “This is a fantastic qualification. The aim of the programme is to give bar staff the skills, knowledge and confidence to enable them to engage with customers, talk about whisky and, at the end of the day, to sell more of it.”

Related news

Show more

Related products

show more

Your Guide to Understanding the Latest Tech Trends

Your Guide to Understanding the Latest Tech Trends

William Reed Business Media | 03-Dec-2019 | Technical / White Paper

With more customers using technology to interact with restaurants, it’s unsurprising that 95% of restaurateurs agree that technology improves business...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Creative development in the kitchen

Creative development in the kitchen

Nestlé Professional | 19-Jun-2019 | Technical / White Paper

Produced by Restaurant magazine in partnership with Nestlé Professional’s CHEF® brand, Creative Development in the Kitchen explores how high-profile chefs...

Related suppliers

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers