BBPA kicks off World Cup 2014 planning with guidance for licensees

By Carina Perkins

- Last updated on GMT

Related tags: World cup, Fifa world cup

BBPA hopes the guidance will help publicans make the most of the 2014 World Cup
BBPA hopes the guidance will help publicans make the most of the 2014 World Cup
The British Beer & Pub Association (BBPA) has created new guidance for pubs looking to take advantage of the 2014 FIFA World Cup.

With only 20 weeks to go until kick off, the BBPA hopes the guide will help pubs plan successful live screenings of the tournament, which will take place in Brazil on 12 June to 13 July.

Developed with the support of the Local Government Association (LGA) and the Association of Chief Police Officers (ACPO), the guidance provides a checklist for licensees covering everything from contacting police and licensing officers to making taxi numbers and public transport information available.

Successful events

In 2010, four million people watched the first England World Cup game in their local pub, and the BBPA pointed out that this year’s event will be even more challenging due to its location, which will mean fixtures are screened later in the evening.

BBPA chief executive Brigid Simmonds said: “Pubs are the home of live sport and they should be at the heart of the 2014 World Cup. This new BBPA guidance has been designed to ensure that Brazil 2014 events can be a success.

“If pubs follow the guidance and work closely with their local authorities, we can ensure that as many people as possible can enjoy this exciting sporting spectacle at their local.”

Working together

LGA Licensing Champion, Councillor Tony Page, said UK councils would endeavour to support pubs wishing to screen matches during the tournament.

“Councils will always seek to say yes to well-run businesses which have proven that they can cater effectively for selling alcohol at events where emotions run high,” he said.

However, he added that licensees must be considerate to residents living close to their pubs.

“Licensees should begin discussions with councils, and their neighbours, at an early stage so that the best solutions can be found,” he said.

National policing lead on alcohol and licensing, Chief Constable Adrian Lee, said the new BBPA guide was a ‘great resource’ for publicans looking to take advantage of the World Cup without compromising on standards.

“It is important that that people’s enjoyment of the World Cup takes place in a peaceful and safe manner,” he said.

Licencing hours

In a bid to help pubs make the most out of the World Cup 2014, the BBPA wrote to the Home office Minister responsible for licensing, Norman Baker​, in November calling for greater flexibility in licensing hours during the event.

Simmonds pointed out that with some games due to kick off as late as 11pm UK time, some pubs would be unable to screen games without more flexible hours. She added that pubs could net as much as £20m of extra business if allowed to throw open their doors to fans during the tournament.

Related topics: Business, Pubs & Bars

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