Vivek Badrinath, deputy chief executive officer, Accor
Vivek Badrinath joins Accor as deputy chief executive officer, effective as of 1 March.
Badrinath will be responsible for marketing, digital solutions, distribution, and information systems and he will be a member of the group’s executive committee.
Sébastien Bazin, chairman and chief executive of Accor, said: “I am very happy Vivek has agreed to join Accor. He will be responsible for areas that are key to the Group’s success and the development of its brands. I am convinced that his perfect knowledge of digital issues and his international experience will give new impulse to Accor’s teams and be sources of innovation and creativity.
"He brings 20 years of experience in an industry that has been through several technological revolutions and this will enable us to handle the major challenges facing the hotel sector and be ahead of the curve.”