VIDEO: Jason Atherton cooks up ‘Food for Good’ at Farm Africa Ball
The event, which takes place at London's Victoria and Albert Museum, will see the Pollen Street Social chef deliver the menu for 250 guests, with money raised going towards the charity’s efforts to help end hunger in Africa.
In this exclusive video, Atherton explained that he was proud to be supporting Food for Good with Farm Africa, which works directly with farmers and gives them the start they need to grow food to beat hunger and build businesses.
Video interview: Jason Atherton
“Farm Africa is a charity that is close to our hearts,” said Atherton. “For us to be able to raise some really serious money to give people the opportunity to have a better life, why would I not want to get involved?
“London has become a great city for restaurants and I’m lucky to be in my career element of owning four prominent restaurants here. London gives me so much as a chef and a restaurateur that I want to give back.
“It’s really important to me that our company has a solid philanthropy message to give out to the next generation.”
Industry support
Tonight’s event, sponsored by ABP Food Group and Compass Group UK & Ireland, will see the 250 guests entertained by former England and British Lions rugby legend Martin Bayfield as Master of Ceremonies.
The Ball is the first of a number of fundraising events planned to run this year. Members of the industry who have already supported the charity include Ashley Palmer-Watts, Paul Foster, Paolo de Tarso and John Freeman.
For more information about the Ball, click here.
