Innovation Drinks launches coconut water drink Coco5

By Lauren Houghton contact

- Last updated on GMT

Related tags: Flavor, Sugar

Coco5 is made with no artificial flavours, sweeteners or colours and contains 80 calories per 473ml bottle
Coco5 is made with no artificial flavours, sweeteners or colours and contains 80 calories per 473ml bottle
Innovation Drinks have released a new rehydration drink containing coconut water and five essential electrolytes.

Product details:

Coco5 is available in six flavours including coconut, tropical passion, lemon, cherry crush, citrus splash and pineapple.  It is made with no artificial flavours, sweeteners or colours and contains 80 calories per 473ml bottle.

USP:

The drink is targeted at the currently booming coconut water market and contains all five essential electrolytes. It is very low in calories and doesn’t contain natural sugars to make it appeal to the health market.

Availability:

All sales enquiries should be directed to Hayley Bromley on 07713 444006 or email uo@pbpb5.pbz​  

Why you should buy it:

Chief executive of Innovation Drinks Steve Barton said: “With strong credentials, a great taste profile and endorsement from a number of sports professionals, we are confident Coco5 will be a hit with consumers.  Coconut water is currently the fastest growing sector in the drinks category, forecast to hit £83m in the UK this year, up from £7m in 2013. 

“The health benefits of coconut water are well documented; we enhance our offer by providing naturally flavoured drinks.  Given the importance of taste when rehydrating, we are certain this will be a key selling point. We know that a brand’s aesthetic appeal on shelf has been an important factor in the sports drink category and we hope the vibrant colours and packaging of Coco5 will be appealing amidst an exceptionally well marketed competitive set.”

Related topics: Products, Beverages

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