Puma Hotels rebrands to give more strength to individual properties

By Melodie Michel

- Last updated on GMT

Related tags: Hotel

Puma Hotels has rebranded to The Hotel Collection
Puma Hotels has rebranded to The Hotel Collection
The new name, ‘The Hotel Collection’ has been chosen to reflect the diversity of the company’s 21-strong portfolio.

Fredrik Korallus, CEO of The Hotel Collection, said: “The new name reflects our desire to build upon our successful strategy to focus on the strengths of the individual hotels, many of which are iconic properties, well known in the market in their own right.

“Since taking over management of the collection, we have achieved strong revenue growth predominantly driven by the resurgence in the meetings and events market, as well as strong leisure demand. 

“We will continue our focus on providing excellent customer service through high quality management both centrally and throughout our individual hotels.”

The Hotel Collection includes hotels such as The Lygon Arms in Broadway, the Cotswolds, Hinckley Island Hotel in Leicestershire and The Imperial Hotel in Torquay.

Related topics: Hotels, Venues

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