Purity Brewing Co. launches Saddle Black bottled beer

By Lauren Houghton

- Last updated on GMT

Related tags: Bottle

Purity Brewing Co. has launched Saddle Black, a bottled beer dedicated to cyclists.
Purity Brewing Co. has launched Saddle Black, a bottled beer dedicated to cyclists.
Purity Brewing Co. has launched Saddle Black, a bottled beer dedicated to cyclists. 

Product details:

Saddle Black is made using smoked, chocolate, and black malts and New World hops Chinook and Cascade.  It is a well-rounded beer at 7abv with aromas of citrus, chocolate and espresso, and is available in 330ml bottles.

USP:

The beer is launching at a time when cycling is in the public eye in the UK, with the Tour De France beginning in Yorkshire and the much anticipated film Bicycle​ premiering.

Price:

Available in bottles priced at £1.99.

Availability:

Please contact Darryl Hinksman at Purity Brewing Co. on +44 (0) 1789 488007 or email fnyrf@chevgloerjvat.pbz​ for more information.

Why you should buy it:

Managing director of Purity Brewing Co. Paul Halsey said: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. 

“Brooks England and Pashley Cycles are long established West Midland companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values. Saddle Black has proved hugely popular so we’re very excited to launch the bottle just in time for the Tour de France.”

Related topics: New Products, Alcohol

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