Wine and spirits over 40% of on-trade sales

The report, which draws on data from sources including Nielsen, CGA Strategy and the Wilson Drinks report, revealed that beer sales fell by 5 per cent in the year to April, with wine and spirits sales remaining relatively flat.

The biggest category growth was seen in sales of sparkling wine, which shot up by 13 per cent over the year and enjoyed their sixth consecutive quarter of growth in the 12 weeks to April.

Sales of red wine also saw uplift of 4 per cent over the last 12 months and 3 per cent in the last 12 weeks.

In contrast, white wine and rose showed decline over the year, with sales down 2 and 4 per cent respectively. The report stated that white wine has lost favour with male drinkers, with cider being the main beneficiary, while women are drinking more cider and spirits at the expense of red wine and rosé.

Beer sales continued to fall by 5 per cent over the year, and cider and perry sales were up 3 per cent. However, in the last 12 weeks beer sales saw some recovery, with a 2 per cent increase, while cider and perry sales remained flat.

Overall, spirits sales grew 5 per cent over the last 12 months, with malt whiskey the biggest winner with sales growth of 20 per cent during the year. Gin and rum sales were up by 4 per cent and 6 per cent in the last 12 weeks.

WSTA chief executive Miles Beale said: “Despite stagnant sales volumes, members - and the trade in general - will be buoyed by signs of improving consumer confidence. 

The growth of sparkling wine shows no sign of abating, while imported whiskey is emerging as a stand-out spirits performer.”

Read about the latest alcoholic drinks trends in our special feature on alcoholic drinks​.​