The wine-based, fruity cocktails are targeted at women aged 18 to 35 and created with still or sparkling wine and Funkin’s mixers for lower ABV.
As part of the launch, Funkin will partner with Pernod Ricard UK to create The Strawberry Spritzer, made using Jacob’s Creek Moscato and Funkin Strawberry Daiquiri cocktail mixer.
The fresh and light FunkinSpritzers are suitable for various drinking occasions, including after work, lunchtime, a gathering with friends or with paired meals. Simple to prepare and quick to serve, wine-based cocktails are a valuable addition to any cocktail list.
Why you should buy it
Funkin senior brand manager Joana Lenkova said: “We have seen wine-based cocktails thrive in the US where we recently launched our FunkinSpritzers with great success. Now, we are excited to introduce our cocktail innovation to the UK on-trade this summer and expect bars and restaurants can see the same positive results with uplift in sales.
“FunkinSpritzers are cost-effective serves that allow operators to create great-tasting cocktails by using Funkin mixers with wines they already stock. By offering lower ABV cocktails, the number of drinking occasions are increased as are the sales opportunities and Funkin is proud to offer its expertise to our accounts to craft cocktails that meet customer needs.”