The firm, formally known as InnBrighton, already manages 45 pubs and plans to open five more a year for the next four years.
Chief executive Gavin George said: “The name change reflects both our pride in our Brighton heritage and the growing importance and popularity of the beer we produce under the Laine’s badge. The skilled brewers in our three micro-breweries have created some highly individual beers of excellent taste and quality, which have provided both a significant point of difference with our competitors and an engaging offering for our customers.
“Since we opened our first Brighton pub in the mid-nineties, our success has been predicated upon the creation of inspiring ‘third places’ that positively impact the culture, community and climate of the localities in which we operate. We think the same is being achieved in the estate of six pubs we have built in London over the last two years and, with the backing of Risk Capital and Graphite Enterprise, we believe the prospects for Laine’s to achieve greater success are tremendous.”
The firm’s portfolio already includes six London pubs, with a seventh opening planned for the autumn.
Ben Redmond, co-founder of Risk Capital Partners, added: “The company has a strong pipeline of new opportunities in London and is well positioned to continue to grow the business in the future.”
Since its creation in 2007 upon the Graphite Capital-backed merger of Brighton-based licensed retailers C-Side and Zelgrain, The Laine Pub Company has diversified away from Brighton seafront clubs towards city-based pubs.
It now operates on a model of acquiring and turning around underperforming sites, and recorded a turnover of approximately £25m in its last financial year.