BigHospitality’s sister magazine M&C Report revealed that the company had secured its first UK site on 22 June.
The 300-seat, 15,000 sq.ft London restaurant will be located just off The Strand, on the ground floor of the Adelphi building on John Adams Street.
Spread over two floors, it will feature two full dining bars, two main dining areas and several private event rooms. The kitchen will have a full butcher shop and dry-aging room.
The steak restaurant will use imported USDA Prime beef aged following a traditional process. Seafood and local tweaks will complete the menu.
The interiors, designed and constructed by Martin Brudinzki Design Studio and Acacia Consulting, will mirror the brand’s green and white colours with a classic but relaxed atmosphere, and integrate the style of the building.
The venue will be open Monday to Sunday for lunch and dinner.
“We’ve always recognised the opportunities for expansion with the Smith & Wollensky brand. The iconic restaurants have a tremendous global following and rich heritage,” said Michael Feighery, CEO and president of the Smith & Wollensky Restaurant Group (SWRG). “Our brand has experienced remarkable success and recognition throughout the US, and London was the most obvious place to expand due to the international appeal and demand. We are very proud of our history and contribution to the American steak house dining segment. Equally we have enormous respect for the UK’s spectacular culinary scene. This opening will pay homage as we bridge together these two vibrant countries with yet another common thread.”
Headquartered in Boston, Smith & Wollensky was established in 1977 as a fine dining steak house offering dry-aged steaks heand-cut on-site. It now owns and operates nine locations across the US.