Flowify launches front-of-house software

By Melodie Michel contact

- Last updated on GMT

Related tags: Customer service

Sofia helps front-of-house staff track the customer journey
Sofia helps front-of-house staff track the customer journey
Software provider Flowify has launched Sofia, an interactive tool working as a real-time advisor to front of house restaurant teams. 

Product details

Sofiahelps front-of-house teams keep track of different service points along the customer journey. For example, Sofia’s ‘task suggestion’ advises a team on the next priority for a particular table. An up-to-date task listshows the status of every table during service, and users can also ‘tag’ tablesif they customers have made complaints, have dietary requirements, are celebrating an occasion or are VIPs.

An ‘audit trail​ gives operators a full account of each interaction with a table, and runs data and statistics on team efficiencies.


Sofiahelps operators improve customer service by allowing front-of-house staff to focus on welcoming, hosting and serving customers. It reduces labour costs by increasing team efficiency and taking every opportunity to upsell and build relationships with customers.


Sofia is available in 40 languages.

Why you should buy it

Laura Baines, chief operating officer, said: “Sofiahas been designed to provide front-of-house staff with the tools to deliver an outstanding customer experience every time. She is unique in that her entire focus is on the diner which is great news for operators, as our ultimate aim with Sofiais to increase spend per head by taking every opportunity to upsell and therefore increase revenue. To give you an example, one of our early trial sites reported an incredible 23 per cent increase in dessert sales, just because staff were prompted to ask a customer which dessert they would like.

“Competition within the restaurant industry continues to be fierce and consumers will always be presented with an overwhelming choice of options when dining out. Because of the choices presented to them, we know that they expect a high quality of service every time and if operators want to deliver on this, whilst also remaining ahead of the competition, they will need to embrace new and innovative technology such as Sofia to do so.” 

Related topics: New Products, Technology

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