The trivago Hotel Price Index (tHPI) indicted that prices during the week of the Games – 23 July to 4 August – have shot up by more than £200 compared to the previous week’s prices of £133, representing a 158 per cent monthly increase.
A year-on-year comparison shows an even bigger leap, with average nightly room costs of just £78 in the Scottish city during July 2013.
According to trivago, Glasgow hotel prices will hit their highest point on 27 July, when the Athletic Games kick off at the Hampden Park stadium, which has undergone a £14m refurbishment. Athletes rumoured to be competing on the day include Olympic medal winner Mo Farah, and a hotel room for the evening will cost an eye-watering average of £448.
Trivago said travel interest to Glasgow saw its biggest increase during May this year, with searches for properties in the city shooting up by 104 per cent compared to the previous month. Searches climbed a further 13 per cent in June.
It estimates that hotel availability in the city will drop by 75 per cent during the Commonwealth Games period.
Boosted by a busy events schedule in the lead-up to the Commonwealth Games and the opening of the SSE Hydro, Glasgow’s hotels have enjoyed five consecutive months of double-digit RevPAR growth.
According to Hotsats figures, hotels in the city achieved record growth in the month of May, with average TRevPAR and GOPPAR growing by 14.1 per cent and 27.6 per cent respectively.
A separate report from LJ Forecaster revealed that hotel occupancy in the city averaged 87.4 per cent during May – the highest levels since record-keeping began in 1999.
Read our Hospitable Cities: Spotlight on Glasgow for more on the city’s thriving hospitality sector