The new Camden site will have 50 covers and is hidden away behind an ‘unassuming’ door and down a narrow staircase in Camden High Street. It is the concept’s third site, with venues already operating in Brighton and Covent Garden.
The core concept of B.Y.O.C will stay the same with the new site. Guests are charged £25 for a two hour visit on a pre-booked system. Customers will bring their own spirits of choice with them and watch as B.Y.O.C’s team of mixologists create bespoke cocktails using them.
Owner of B.Y.O.B Aleksey Nikulin said: The idea for Bring Your Own Cocktail was simple and yet effective. We have found that consumers have responded strongly to the flexibility of providing spirits of their choosing and having cocktails made to suit them. The bespoke experience is demonstrative of where the market is heading with signs showing that consumers are largely moving away from less tailored experiences.
“Equally, the quality of our ingredients plays very well for such a discerning and often health conscious audience. With Covent Garden consistently booked it was undoubtedly time to move with the demands of the market and offer an additional location with more space and a slightly different feel.”
B.Y.O.C Camden will be the first of the sites that has a small food offering alongside its cocktails, offering customers cheese and charcuterie boards to have with their drinks. The venue is styled on the idea of a prohibition casino, as all B.Y.O.Cs work inside the theme of a time when alcohol was forbidden. The venue will feature vintage roulette and blackjack tables.
The concept aims to use ‘freshly sourced’ and ‘hand-created’ ingredients only in putting together its cocktails. It offers a range of handmade syrups and bitters alongside pressed fruits and vegetable juices, spices and herbs. The bespoke drinks will be put together to appeal to what the customer wants.
B.Y.O.C Camden will be open from Tuesday to Sunday and will also be available for private hire and parties.