Mobile-optimised websites ‘crucial’ for restaurants

By Lauren Houghton contact

- Last updated on GMT

78 per cent of mobile-driven UK restaurant searches result in a booking,
78 per cent of mobile-driven UK restaurant searches result in a booking,

Related tags: Restaurant, Menu

New consumer research suggests that the majority of diners are still frustrated with restaurant websites, with online menus causing the most annoyance.

According to an online YouGov* poll commissioned by Wix.com, websites are becoming an increasingly important part of the dining experience, with 31% of the interviewees saying it’s important to view a restaurant website before visiting it, and another 20% (35 to 44 age group) saying they would never book somewhere without first looking at the website.

However, 68 per cent of those surveyed said that restaurants’ websites often frustrated them, with 50 per cent stating that issues with online menus were the thing that most annoyed them about the websites.

Breaking down the problems with online menus, it was revealed that 31 per cent believed the most annoying thing they could encounter was when a restaurant's website featured no menus at all. A further 17 per cent complained about menus that were hard to access, including those that were downloadable PDFs.

It was also revealed that 41 per cent of respondents checked menus online to see how much the meal would cost them, and that over half of those ages 18-24 check a restaurant’s website purely for this reason.  

Related topics: Business, Restaurants, Trends & Reports

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