The hotel group is re-launching 16 of its restaurants, introducing new concepts designed to be unique to each hotel and its local area, and de-formalising some sites to provide a more casual dining option.
Ten of the new restaurant have already been unveiled, including the £600k Rocca@Holyrood restaurant at Macdonald Holyrood Hotel in Edinburgh, and the new 1650 St Johns restaurant at Macdonald New Blossoms in Chester city centre.
The group is also introducing its new Scottish Steak Club concept at five hotels across the UK, with the Macdonald Inchyra Hotel & Spa near Stirling the first to adopt the concept.
Macdonald Hotels’ restaurant operations director, Harwood Warrington said: “This is not just about rolling out the same concept in every hotel.
“Our team is working tirelessly to develop bespoke offerings that suit the location of the hotel and the clientele. We are able to offer hotel restaurants that are destinations in themselves.
“The refurbishments have already seen positive impact and feedback from diners as been superb. We’ve seen a 25% uplift in revenue so the proof literally is in the pudding.”