Starbucks unveils POD tie-in
The three Starbucks stores taking part in the trial - in Harewood Place, just off Oxford Circus, Moorgate and Pentonville Road - will feature co-branded menu leaflets to help customers choose from the broader range of breakfast and lunch options.
The POD items for sale will range from scrambled eggs with whole grain toast and bee pollen bircher muesli to pulled pork and pickle flatbread. There will also be some new POD recipes created exclusively for Starbucks.
Steve Flanagan, marketing & category director at Starbucks UK, said: “We believe that great coffee deserves to be paired with great food, and we’re very excited to be trialing this food partnership with pod.
“We’re committed to giving our customers choice - there are over 80,000 ways to customise our drinks - and this new partnership with pod demonstrates our continued commitment to exploring how we can deliver a more improved food offering.”
Tim Hall, founder of POD, which operates 23 stores across London, said: “We are proud of this partnership with Starbucks, a company which like my own, was set up by one individual who had a passion and vision for their business. This is a great opportunity for us to reach even more customers with our delicious, nutritious food.”
The breakfast range sold in Starbucks stores will include: mango and toasted almond yoghurt, bee pollen bircher muesli, classic fruit salad, superfood scrambled eggs with whole grain toast, POD porridge with honey & pumpkin seeds (gluten free), smoked salmon & cream cheese bagel, ham and cheese croissant and cheese and tomato croissant.
The lunch range sold in Starbucks stores will include: falafel & hummus Nutri Pod, free-range boiled eggs, crunchy peas pot, hummus & falafel wrap, shredded pork wrap, Thai red chicken Hot Pod, barbecue chicken Hot Pod, Pod wonder salad, pulled pork and pod slaw salad, veggie side salad, and egg & pea Nutri Pod.
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