Multi-cuisine restaurant chain to launch in Cardiff

Created by brothers Sachin and Shailesh (Sal) Bajpai – formerly of Red Hot World Buffet, the concept secured financial support of £2m from investors, with the aim to be rolled out nationally.

The 13,000 sq foot, two-storey Cardiff venue will create 75 full and part-time jobs, with a 300-cover capacity, including 50 on a top-floor mezzanine available for private hire.

Live cooking​

Aiming to serve 5,000 meals a week, the restaurant will offer food from nine cuisines around the world, which will be made to order by chefs in seven ‘live kitchens’ – aiming to differentiate itself from pre-prepared buffet concepts.

Sal Bajpai said: “Our expert chefs will cook each dish live to customers’ own preferences, using fresh, healthy, high-quality ingredients.

“And while there will still be plenty of choice, we will offer a specially-curated selection of dishes from around the world, rather than a staggering array of meals, which diners can sometimes find overwhelming.”

Location​

The restaurant will be located next to Cineworld, at the rear of the St David’s Shopping Centre and directly opposite the new Admiral headquarters.

Sal added: “We were looking for a location with an exciting and cosmopolitan culture and an appetite for new ideas when it comes to dining, and with its ever-growing food scene that is making the city a real foodie hotspot, we knew Cardiff would be the ideal choice.

“Our combined experience [at Red Hot World Buffet] gave us an in-depth understanding of what works and what doesn’t when it comes to delivering a successful dining experience. We have used this insight to shape the FED experience, which combines all of the best parts: choice, taste, value and fun.”

FED is short for ‘Food Exploration Destination’, with cuisines including Chinese, Japanese, Indian, Italian, Tex Mex and a grill kitchen.

Two further sites have been secured for FED in Scotland and the Midlands, and are due to launch in early 2015.