having a mobile-optimised website has become vital in order to reach consumers, but mobile technology also allows hotels to streamline the booking process.
Offering complimentary Wi-Fi to your guests will be almost mandatory in the near future, as consumers turn away from venues that charge extra for the service.
The OTAs' domination could be challenged by hotels embracing smart and direct digital marketing.
Rich content will make successful marketing strategies, particularly for hotels targeting video-hungry millennials.
Hotels are replicating the success of high-street restaurants in moving away from tablecloths and formal dining.