The Oxford site will be located on 138 High Street and will create 20 new jobs. It will be Paul’s 31st site in the UK and the first in a planned roll-out which will see a further five sites opening in 2015.
The newest Paul will serve the brand’s signature range of breads, as well as pâtisserie, viennoiserie, gourmet salads and sandwiches. It will also serve freshly-brewed coffee and a new range of Christmas seasonal products including soups and pizzas.
Chief executive of Paul UK Jean-Michel Orieux said: “Oxford is the ideal location for our first bakery outside of London as we believe it has a wonderful balance of cultural heritage, a well-established local community and vibrant economic and tourism activity which can clearly embrace the growth of our business.
“We think that PAUL will be a great addition to the busy high street and that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine pâtisserie products.”
The expansion news comes shortly after Paul opened its first casual dining restaurant in London’s Covent Garden this July.