Noble Inns plans second Smokehouse
The group, which includes executive chef Neil Rankin, has taken on The Hole in the Wall pub in the west London district and will continue to run the business as it is until January, when it will close for the relaunch.
When it reopens the new restaurant will feature a whisky room and a meat ageing room as well as a large smoker and an outside grill capable of cooking whole animals.
Noble, which is led by managing director Simon Holroyd, opened the first Smokehouse in Islington last summer, receiving rave reviews from the critics.
The menu at the Chiswick Smokehouse will be broadly similar to the original site, with a focus on in-house smoking and barbecued meats.
Earlier this year, the company set up a separate company for its new diner-style concept Bad Egg that it hopes to grow to “10-plus” sites over the coming years, with possible expansion overseas.
Noble Bars & Diners, which is headed by Noble Inns founder Scott Hunter, plus Holroyd and Rankin, plans to open the first Bad Egg in mid-October at a site near Moorgate Tube station.
“It’s at the bottom of a big office building in quite a well-known area of the City,” Holroyd told M&C Report.
He said Bad Egg will be a modern take on Chicago diner-style food. There will be “fantastic, adventurous” burgers but without many standard diners options such as chicken wings and fried pickles.
Noble also operates the Princess of Shoreditch and the Pig & Butcher in north London.
It recently sold the Lady Ottoline site in Bloomsbury, London, to restaurant operator and consultancy firm Truffle Hunting.
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