Percy & Founders is the first venue to be launched by Open House, a new sister company to Cubitt House.
Open all day every day, the venue will offer everything from morning coffee or breakfast to lunch, dinner and evening cocktails, with a series of spaces ‘designed to suit different times of the day’.
Former Murano head chef Diego Cardoso has been appointed as executive chef, and will develop a menu of British and modern European food.
“People have often commented that our pubs blur the line between a pub and a restaurant and with Open House we are taking that one step further,” said Open House director Stefan Turnbull.
“We are looking to provide something for everyone. And given the key location in Fitzroy Place we want to become the natural social hub that people want to go to not once a week but two or three times a week.”
Fitzroy Place is being developed by Exemplar & Aviva Investors on the site of the former Middlesex Hospital on Mortimer Street. It is currently the largest site under construction in the City of Westminster and will include residential apartments, office space, retail space and a new public square.
Percy & Founders is named after the Duke of Northumberland, Hugh Percy and the group of philanthropists who founded Middlesex Hospital in 1755.
Cubitt House operates high-end pubs with rooms in Belgravia, Knightsbridge, Pimlico & Marylebone including The Orange and The Grazing Goat. The company said Open House 'marks the group’s evolution from the traditional pub to more contemporary all-day dining venues, set in beautifully designed, informal surroundings'.