Bookatable and the SRA to launch sustainability campaign

By Lauren Houghton contact

- Last updated on GMT

Bookatable and the SRA have launched Leaders in Restaurant Sustainability campaign
Bookatable and the SRA have launched Leaders in Restaurant Sustainability campaign

Related tags: Food, Local food, Sra

Restaurant booking website Bookatable has partnered with the Sustainable Restaurant Association (SRA) to launch its Leaders in Restaurant Sustainability campaign.

The campaign will offer a discount on SRA membership to Bookatable’s database of more than 11,000 UK restaurants.  It aims to encourage the restaurants to become more sustainable by helping them to change the way they source food, manage their resources and work with their local communities.

Research from Bookatable, which polled over 50 restaurateurs covering more than 1,000 independent and chain venues UK wide, showed that restaurateurs recognised the positive effects of sustainable practices.

Despite this, 98 per cent agreed that the restaurant industry should be doing more to improve sustainability.

Chief of Bookatable Joe Steele said: “Within the industry there is a misperception of both time and financial expense in adopting sustainable policies, but we have partnered with the SRA to re-align this.

“By incentivizing our clients to think about sustainability and commit to SRA values, we hope to make the embracing of socially and environmentally responsible policies even simpler. Our goal is to make sustainability a front of mind issue in the restaurant industry, not an afterthought.”

Related topics: Restaurants, Trends & Reports, Business

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